REACTOR Cost Effective Ad Testing
Within a couple of days, you can be analysing consumers' second-by-second reactions to all your competitors' ads (and your own) for less than the cost of a single focus group.
The Reactor (the original Worm) is an effective, proven methodology for measuring emotive (virtually unconscious) reactions to ads and concepts, element by element, second by second. It has been proven with thousands of ad tests worldwide over more than 20 years.
So how does it work?
A balanced sample of 100 respondents from one of Roy Morgan's extensive online panels are directed to The Online Reactor, where they are instructed to use the Reactor slider-bar to record how positively or negatively they feel about what they are seeing or hearing. The Online Reactor allows respondents to react from their work or home, anywhere in Australia or, indeed, the world and delivers preliminary results in the form of an interactive player within hours.