Among Aldi customers, 88.9% were satisfied with the supermarket, followed by IGA (87.4%), Woolworths (86.6%) and Coles (85.6%) for the 6 month’s average to August 09.

Source: Roy Morgan Single Source (Australia): April 2004 - August 2009. Sample: Main grocery buyers n=93,538.6 Months to August ‘09 n=7,447. *Supermarket Customers refers to those Main Grocery Buyers who nominated that supermarket as the one where they do their main grocery shopping.From July ’09 IGA includes only IGA supermarket customers, whereas it previously included IGA, Festival and IGA Express.

Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“The recent positive increases, and 2 year high for Woolworths’ overall satisfaction in August, gave them a clear lead over Coles, and now it’s the closest Woolworths have been to Aldi, as the leader in supermarket satisfaction in over 4 years”

“Part of the reason for the increase in the overall Woolworth’s satisfaction is their performance in the meat, bread, fresh fruit and veg departments. Woolworths now leads the other three major supermarkets in satisfaction with the meat department.”

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