The Big Bang Theory
is followed by Seven’s Packed to the Rafters
(10.6%) and the Nine Network’s David Attenborough’s Documentaries
(10.3%) rounding out the top three ‘most loved’ programs.
Since June 2011, The Big Bang Theory
has also widened its lead over second placed program, Packed to the Rafters
, to 7.1 percentage points (up from a 0.3 percentage point difference last year). The proportion of Australians 14+ who really love The Big Bang Theory
has jumped 3.8% in the 12 months since June 2011 (from 13.9% up to 17.7%).
Top 10 Most Loved TV Programs – 2012, 2011 & 2010 – Australians 14+
Source: Roy Morgan Single Source, July 2009 – June 2012 (n = 57,641); Average annual sample = 19,214. ‘Most Loved’ is based on free-to-air television programs for which Australians aged 14+ agree they ‘Really love this program’.
The Seven Network continues to dominate, with five of the top 10 most loved programs on Australian television. The Nine Network only lays claim to three of the top 10 programs, although two of those programs are ranked in the top three.
The ABC and Network 10 each have only one in the top 10 most loved programs. Although no longer in production, in 2012 the ABC’s perennial favourite Spicks & Specks is ranked sixth most loved television program, for the fourth consecutive year.
Network 10’s NCIS appears to have lost favour with some viewers, dropping from the fifth position (which it held for the past three years) down to the ninth spot in 2012.
Several new programs appeared in the top 10 in 2012. Seven’s Revenge and Downton Abbey (debuting at #5 and #7, respectively) and Nine’s The Voice Australia (debuting at #8) not only performed well in terms of ratings, but are each also ‘really loved’ by around one in 10 Australians 14+.
In order to make way for the new entrants, a number of programs ranked in the top 10 ‘most loved’ in 2011 have since dropped out of the top 10. These include Nine’s Top Gear (now ranked #17 for the 12 months to June 2012), Network 10’s MasterChef Australia (now #13) and Seven’s Criminal Minds (now #19) and How I Met Your Mother (now #12).
The other notable absence from the top 10 in 2012 is Nine’s Two and a Half Men. Having held the top spot in both 2009 and 2010, Two and a Half Men slipped to third place in 2011 and in 2012 is ranked #26, with only 6.6% of Australians 14+ now agreeing they “really love” Two and a Half Men. This represents a loss of nearly 10 percentage points in just two years.
Top 10 Most Loved TV Programs 2012 – Men 14+
Source: Roy Morgan Single Source, July 2011 – June 2012 (n = 20,416). ‘Most Loved’ is based on free-to-air television programs about which Australian men aged 14+ agree they “Really love this program”.
Among Australian men, Sport (Cricket, AFL, NRL), Comedies (The Big Bang Theory, Spicks & Specks, Family Guy, How I Met Your Mother
) and Factual programs (Top Gear, David Attenborough’s Documentaries
) comprise the top 10 most loved programs.
New entrants to the top 10 most loved programs for men in 2012 are: AFL Football (Friday & Saturday Nights), David Attenborough’s Documentaries and NRL Friday (up from #13 last year).
Those that have dropped out of the top 10 most loved programs for men since last year are: Two and a Half Men (dropping 10 places, from #3 in the 12 months to June 2011, to #13 in the 12 months to June 2012), The Simpsons (was #5, now #12), NCIS (was #7, now #14) and Underbelly (was #10, now #16).
Among Australian women, Drama (Packed to the Rafters, Downton Abbey, Revenge
), Crime (Bones, NCIS
) and Reality/Factual programs (The Voice Australia, David Attenborough’s Documentaries, MasterChef Australia
) make up the top 10 most loved programs. The only Comedy in the top 10 among Australian women is The Big Bang Theory
(in the number one spot). Only one Sport features in the top 10 most loved programs for women: Tennis, specifically the Australian Open tournament.
Top 10 Most Loved TV Programs 2012 – Women 14+
Source: Roy Morgan Single Source, July 2011 – June 2012 (n = 20,416). ‘Most Loved’ is based on free-to-air television programs about which Australian women aged 14+ agree they ‘Really love this program’.
New entrants to the top 10 most loved programs for women in 2012 are: Australian Open Tennis, David Attenborough’s Documentaries
and newcomers Downton Abbey, Revenge, The Voice Australia
Making way for the five new entrants, the programs that dropped out of the top 10 most loved programs among women in 2012 are: Criminal Minds
(dropping from #6 in the 12 months to June 2011, to #14 in the 12 months to June 2012), Doc Martin
(was #7, now #15), Spicks & Specks
(was #8, now #11), Midsomer Murders
(was #9, now #16) and Grey’s Anatomy
(was #10, now #17).
George Pesutto, General Manager – Media & Communications, Roy Morgan Research says:
“‘The Big Bang Theory’ continues to dominate as the most loved TV program for both Australian men and women, with nearly 1 in 5 Australians 14+ agreeing they ‘really love this program’.
“It’s always interesting, though, to understand the value of programs by measures other than ratings. ‘Most loved’ gives a sense of the connection viewers feel for their favourite programs.
“It should be noted that the top 10 for men contains the 3 main sporting codes, Cricket, AFL and NRL, none of which appear in the women’s top 10. Whereas women rank drama and crime shows in their top 10 yet none of these appear in the men’s top 10.
“Ratings are important and give a top line view; however with clients demanding much greater insight into all marketing decisions, consumer connection with their ‘most loved’ programs is one of several ways we provide this.”
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