The new report is based on data from a nationwide survey of approximately 12,000 New Zealanders in the 12 months to December 2011, but also includes trended data stretching back over the past decade on broad topics such as society, technology, the economy, politics and the environment. This edition of the report also includes a spotlight on ‘New Zealanders Aged 55+’ which focuses on the wealth, debt, expenditure, employment and retirement intentions of this large proportion of New Zealanders.

One section of the Roy Morgan State of the Nation Report 4 involves data from a recent national poll surveying the most important issues facing the country. When it comes to the issues facing New Zealand, there is again an overwhelming concern for economic issues, with 51% believing they are a major problem. The specific concerns in this area were to do with the financial crisis, inflation, exchange rates, and unemployment and job security. The level of concern for the New Zealand economy is far higher than we saw in the same poll run in Australia where the concern for economic issues was only 35% (January 2012).


Most Important Issues Facing New Zealand


Source: Roy Morgan Research Telephone Poll, January 16-29, n = 1,050.


Social issues continue to rise as an important concern in New Zealand (21%), with crime/law and order and child abuse/lack of care for children problems standing out as most prominent.

As with Australia, the environment has declined as an area of concern (11% compared to 19% in October 2011), although this is likely due to decreased attention on last year’s Rena Oil Spill. Natural disasters were the major specific concern in this area.

Issues relating to government/political/immigration and human rights are seen as most important by 6%, and it is concern for government, politicians and leadership which account for most of this.


Pip Elliott, Client Services Director, Roy Morgan Research, says:
 

“The State of the Nation Report is a comprehensive overview of the changing face of New Zealand. The report will aid businesses and individuals in understanding the New Zealand population and separate popular trends from larger societal shifts. The report also includes a special focus on the 55+ age group and shows their increase in workforce participation, investment and expenditure.”

Purchase Roy Morgan’s New Zealand State of the Nation Report. This report will provide an understanding into the trends and issues facing Australians today. This report provides accurate and relevant information on the State of the Nation in terms of Society, Technology, Economy, Politics, and Environment.

Click here to browse thousands of accurate, insightful quantitative Roy Morgan research reports and profiles ready to download now.


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