Men are more likely to agree with this statement compared to women (25% of men compared to 19% of women).
“Willing to pay more for a faster mobile Internet”
Roy Morgan Single Source (Australia): April 2011 - March 2012. Sample: Australians aged 14+ who own, use or intend to buy a mobile phone, 12 Months to March 2012 n= 16,112.
Andrew Braun, Industry Director - Mobile, Internet and Technology, Roy Morgan Research, says:
“The Roy Morgan Research Mobile Phone Monitor also shows that people who speak a language other than English at home are more likely to agree with this statement compared to average Australians who own, use or intend to buy a mobile phone (among this group, 31% agree with the statement).
“One could imagine that more people will be willing to pay more for increased speed as they adopt Smartphones and Tablets (which our research indicates is a growing trend) and do more mobile internet activities on them.
“This is good news for Telecommunication providers, especially considering their ongoing substantial investment in 3G and 4G networks.”
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