In the shorter term, an estimated 668,000 Australians intend to buy a new car in the next 12 months a decline of 53,000 vehicles since the May 2012 figure of 721,000 and remains well above the short-term average2
New Car Buying Intention
Source: Roy Morgan Single Source (Australia): April 2002 – June 2012, n=574,636 (average quarterly sample n = 13,677). 1Long Term Average = Four year new car buying intention, April 2002 – June 2012. 2Short Term Average = One year new car buying intention, April 2002 – June 2012.
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“Both long and short term new car buying intentions were down in June, in line with both the Roy Morgan Consumer & Business confidence ratings, with both measures potentially impacted by Julia Gillard’s carbon tax announcement.
“However, despite this marginal decline in confidence and car buying intentions, more Australian’s purchased a new car in June than ever before and 2012 remains on track for a record result.
“At a brand level, Hyundai and Nissan both performed well in June, with each of the manufacturers posting their strongest long term intention result for the year and with Hyundai advancing to fourth overall.
“Luxury brand BMW has also continued to do well, remaining above 4% for the second month in a row and well clear of their nearest rivals Mercedes-Benz and Audi.
“In terms of which brands have been most affected by the decline, Holden has posted their lowest long term intention result for 2012, falling to third overall and marginally below Mazda.
“The complete Roy Morgan Automotive Leading Indicators Report delivers detailed coverage of the health of the Australian automotive market.”
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