New Zealand drivers – Top online vehicle research activities in the past six months
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Source: Roy Morgan Research Single Source, New Zealanders drivers, Feb06-Jan07 n=10,225; & Feb11-Jan12 n=10,433.
These findings are based on Roy Morgan Research Single Source – a New Zealand-wide survey of approximately 12,000 New Zealanders annually.
Pip Elliott, Head of Roy Morgan New Zealand, Roy Morgan Research says:
“More and more New Zealand drivers are looking online to search for information in regards to vehicles. This continuous trend highlights the importance of maintaining a customer-focused and user-friendly website amongst automotive dealers across New Zealand.
“As an increasing amount of consumers are making vehicle searches and contact online, the availability of practical information is vital. The biggest increases of online vehicle searches have been in product-specific activities, such as buying a vehicle or checking prices and getting quotes.
“Of course, not all drivers are alike and New Zealand’s multitude of automotive brands should consider where their customers are along the technology adoption scale.”