Only 12% of people aged 18+ in the ACT smoke compared to a national average of 20%. However, in an average four week period 76% of people in the ACT aged 18+ drink alcohol ahead of the national average of 70%.
When looking at what people in the ACT are drinking wine is the clear leader (59%) followed by beer (39%) and spirits (28%). Interestingly, across Australia Ready-to-Drink (RTD) drinks are preferred to cider, but in the ACT cider is more popular than RTDs.
Australia vs ACT alcohol consumption
Base: Australian & ACT Population aged 18+. Source: Roy Morgan Single Source (Australia): July 2011 – June 2012, n=50,909.
The latest Roy Morgan State of the Nation Report focusing on the less than 2% of Australians who live in the country’s capital shows some remarkable differences. People in the ACT are generally much higher in every socio-economic measure, more educated and socially progressive.
Michele Levine, CEO, Roy Morgan Research says:
“If you like a glass of red with your meal or a refreshing white on the weekend you’ll fit in well in the ACT. The ACT’s more educated and wealthy population has all the right ingredients for a healthy wine market.
“Although less likely to smoke, in the ACT there is a higher prevalence of drinking. In the ACT they are more likely than the average Australian to go out to licensed and BYO restaurants and marginally more likely to go to the pub for a drink. Overall, we get a picture of well-paid professionals that fit wine into their socialising over dinner and their well-rounded lifestyle.”
Roy Morgan Research interviews over 50,000 Australians each year from which it produces its ongoing series of State of the Nation Reports. This Special State of the Nation Report with a focus on the ACT is available for purchase. Roy Morgan Research also produces thousands of target audience profiles such as People Living in the ACT, Wine Drinkers and Beer Drinkers with demographics, attitudes, activities and media habits.
Click here to browse thousands of accurate, insightful quantitative Roy Morgan research reports and profiles ready to download now.
For more details contact: