According to the survey, 98% of businesses currently are connected to the internet.  When asked about the likelihood to take up the NBN 46% of businesses said they are “very likely” or “fairly likely” to take it up, with 16% saying “very likely” and 30% saying “fairly likely”. 58% of businesses see the “main benefit” of the NBN as the delivery of “faster internet speeds”.


Likelihood of businesses taking up NBN Services when it is available?


Source: Roy Morgan NBN Business Survey, June 2011 (n = 449).


Andrew Braun, Mobile, Internet and Technology Industry Director, Roy Morgan Research, says:

“It is clear that being connected to the internet is mandatory for doing business in Australia with almost all  businesses(98%) having an internet connection; and with almost one in two businesses ‘fairly’ or ‘very’ likely to take up the NBN, this is a positive sign for NBN Co and the Telecommunication industry as a whole.

“However, given that only 1 in 3 businesses claim to have a good understanding of the NBN, the industry will have to do more work  in communicating and marketing the benefits of the NBN.”

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