The percentage of people with a fixed line connection has been on the decrease over the last 10 years and has finally been surpassed by people with a mobile phone, which has increased rapidly over this same time period. In particular there has been a significant decrease in the last 6 months in the proportion of the Australian population who have a fixed line connection at home (from 88.0% to 84.9%).
Chart 1: Mobile Phone vs. Fixed Line

Source: Roy Morgan Single Source (n= approx 20,000 per year).
Base: January 1999 — September 2009 (6 months rolling).
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“It was only a matter of time before mobile phones became more popular than the traditional method of fixed line. The Australian population have adopted mobile phones at a steady rate which still has some room to grow, though it will be interesting to see whether the number of Australians with a fixed line at home will continue to decline or plateau.”
Click here to purchase detailed “Roy Morgan Mobile Service Provider Customer Profiles”
For more details contact:
info@roymorganonlinestore.com