80% of OPTUSnet customers are satisfied

30/01/2012
In the 6 months to November 2011, Internode (94%) and iiNet (91%) continue to maintain their lead in customer satisfaction. Satisfaction for OPTUSnet customers has risen to 80% being 'Very' or 'Fairly' satisfied. Overall customer satisfaction with Internet service providers increased to 75%, according to the Roy Morgan Internet Monitor.
 

TPG (80%) and Telstra BigPond (72%) remained stable, whilst 3 (68%), dodo (63%) and Vodafone (58%) showed decline.


Internet Service Provider Customer Satisfaction


Source: Roy Morgan Single Source (December 2010 - November 2011). Total Australians 14+ who named their internet provider (n=13,553). “% Very or Fairly Satisfied” is the proportion of all customers who are “Very” or “Fairly” satisfied with their overall service with that internet service provider (on a five point scale). Total industry figure excludes those who ‘can’t say’ their provider. NOTE: Satisfaction score is provided by the respondent for the brand that the respondent has a relationship with.


Andrew Braun, Director Mobile, Internet and Technology, Roy Morgan Research, says:

“OPTUSnet has shown a steady increase (up 5% points) in customer satisfaction since the February - July 2011 period.

“Different Internet Service Providers attract different customers; and increasing satisfaction requires a solid understanding of customer needs.”


Purchase from an extensive range of Roy Morgan Internet Service Provider Customer Profiles, including iiNet, Internode, OPTUSnet, dodo, Vodafone, TPG, 3 and Telstra BigPond. These profiles contain data that can help you understand your audience in terms of demographics, their attitudes to various important issues, how they spend their leisure time and what media they use. Nothing makes a more critical contribution to business decision making than a clear picture of your target market.

Purchase the detailed Roy Morgan Internet Service Provider Customer Satisfaction Report. This report provide a broad understanding of satisfaction for the target audience, in terms of demographics, attitudes, activities and media usage in Australia.

Browse our extensive range of Internet related profiles including profiles of people by Internet spend, main location of Internet use, type of Internet connection, and types of Internet browsers used.


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