Participation in most types of gambling has gradually declined over the last eight years. Lottery/scratch tickets are the most popular type of gambling, with participation at 52% in the 12 months to December 2010, down from 56% in December 2009. Playing a poker machine at a venue is 23%, down from 25% in December 2009, and betting is 14%, down from 16%. Keno participation has remained steady since December 2009 at 8%; playing Casino table games at a venue is 3%, down from 4% in December 2009.


Gambling in the Last Three Months


Source: Roy Morgan Single Source, January 2002 – December 2010, average annual sample size n=21,506.


Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:

“Over the past 12 months participation has continued to decline for most forms of gambling.  Participation in lotteries was temporarily boosted in 2008 and 2009 with record jackpots for Oz Lotto, but has since declined sharply. Of course not all gambling venues are trending down – the profile of their customer base is an important determinant of their success.

“Although Internet betting has increased in popularity with 3% betting via the Internet, this has not offset the steep decline in other betting channels such as TAB outlets and on course betting.” 

The Roy Morgan Online Store contains Profiles of Australians 18+ who have participated in different forms of gambling in the last 3 months, such as all forms of betting, poker machines, casino table games, lottery or scratch ticket, online betting and keno.

Purchase Roy Morgan's Gambling Profiles of Australians who have participated in different forms of gambling or visited any major gambling venue across Australia.

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