In the twelve months to December 2010, 80% of the population used a computer at home, up dramatically from 48% in March 1999. In the same period there have been real changes in Australian leisure activities.

The largest leisure activity decline was the day trip in the car, which slipped from 50% to 40% between March 1999 and December 2010. Other notable drop-offs include entertaining friends and relatives, down from 71% to 65%, in steady decline since March 1999, and seeing movies is down from 50% to 46%.

However, Australians have continued to visit professional sporting events, and galleries and museums at similar rates to March 1999.


Australian Leisure Activities


Source: Roy Morgan Single Source, Australian population 14+, average 12 month moving average Mar 99 – Dec 10, n = 54,991.


Howard Seccombe, Head of Client Services, Roy Morgan Research, says:

“As computer usage has become almost ubiquitous, we are seeing a shift away from traditional social activities towards more computer based activities, and Australians living individual lives.

“The implications are enormous for online shopping, banking and social networking, as well as for businesses wanting to communicate with their customers and prospects. These trends and more are monitored by Roy Morgan Research and reported in the State of the Nation report.”

Purchase the complete Australian State of the Nation report. This report provides information on other economic trends, as well as society, technology, politics and the environment.

Also available are detailed profiles of people who engage in various types of leisure activities.


For more details contact:

info@roymorganonlinestore.com