The Athlete’s Foot is comfortably ahead of Rebel Sport (81%) followed by Sports Power with 79% and Sportsco with 69%.


Satisfaction* with Sports Stores


Source: Roy Morgan Single Source January 2010 - December 2010. Total bought from one or more sports store(s) in the last 4 weeks n=1,429.*Satisfaction Rating based on respondents who were “very satisfied” or “satisfied” with each store bought from in the last 4 weeks.


Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“Over the last 12 months The Athlete’s Foot has increased its lead over Rebel Sport from 3% points to 7% points. This lead is most likely a result of the highly specialised focus of The Athlete’s Foot compared to the more general type sport stores like Rebel Sport. Of course each of these sport stores has different consumer profiles, and so different needs and expectation.”

Purchase the complete Non Food Retailer Customer Satisfaction Report. This report provides a ranking of satisfaction among all of the stores measured and looks at long and short term trends for overall customer satisfaction, at the category level and then at the individual store level.

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These profiles provide a broad understanding of the target audience, in terms of demographics, attitudes, activities and media usage in Australia.


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