Optus (73%) was the other competitor performing above the industry average (71%), followed closely by Vodafone (70%) and Telstra (65%).


Mobile Phone Service Provider Customer Satisfaction


Source: Roy Morgan Single Source (January -December 2010). Total main user of at least one mobile phone and gave provider n= 14,918.  “% Satisfied” refers to the proportion of all customers who are “Very” or “Fairly” satisfied with their overall service with that  mobile phone service provider (on a five point scale). Total industry figure excludes those who ‘can’t say’ their provider. NOTE: Satisfaction score is provided by the respondent for the brand that the respondent has a relationship with.


Andrew Braun, Director Mobile, Internet and Technology, Roy Morgan Research, says:

"The second half of 2010 has seen overall satisfaction with service providers gradually increase on the back of a resurgent Telstra, and to a lesser extent the growth in satisfaction with 3.

“Already in 2011 we have seen service providers proactively admitting service difficulties due to events such as flooding and poor coverage. Could this improved transparency and continued focus on satisfaction further improve performance in the first half of 2011?”

Pururchase Roy Morgan's Mobile Phone Service Provider Customer Profiles.

These profiles provide a broad understanding of the target audience, in terms of demographics, attitudes, activities and media usage in Australia.


For more details contact:

info@roymorganonlinestore.com