Tennis viewers (on TV) are 23% more likely than the general population to earn $100,000 or more while those that attend the tennis are 85% more likely.

Importantly for sponsors, tennis viewers (on TV) are 17% more likely than the general population to be Big Spenders on discretionary retail while spectators (live) are 44% more likely to spend big compared to the general population.


Tennis Viewers vs. Spectators - Discretionary Expenditure


Source: Roy Morgan Single Source Oct 09 – Sep 10. Base: Australians 14+ n = 18,941, Australian 14+ who watched tennis on TV n = 6,251 or attended the tennis n = 581.


Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“Tennis is a glamour sport and attracts a large proportion of high income earners, as well as those more likely to spend on discretionary items. For sponsors seeking affluent and high-spending Australians, tennis offers an attractive audience.”

Click here to purchase Roy Morgan's Tennis Viewer and Tennis Spectator Profiles. These profiles provide a broad understanding of the target audience, in terms of demographics, attitudes, activities and media usage in Australia.

Click here to purchse from an extensive range of Sport Viewer Profiles or Detailed Profiles of Spectators & Participators of tennis.


For more details contact:

info@roymorganonlinestore.com