Tennis viewers (on TV) are 23% more likely than the general population to earn $100,000 or more while those that attend the tennis are 85% more likely.
Importantly for sponsors, tennis viewers (on TV) are 17% more likely than the general population to be Big Spenders on discretionary retail while spectators (live) are 44% more likely to spend big compared to the general population.
Tennis Viewers vs. Spectators - Discretionary Expenditure
Source: Roy Morgan Single Source Oct 09 – Sep 10. Base: Australians 14+ n = 18,941, Australian 14+ who watched tennis on TV n = 6,251 or attended the tennis n = 581.
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“Tennis is a glamour sport and attracts a large proportion of high income earners, as well as those more likely to spend on discretionary items. For sponsors seeking affluent and high-spending Australians, tennis offers an attractive audience.”
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