Following the overall popularity of Nickelodeon and the Disney Channel, other channels which Young Australians watch changes depending on age. Children 6-9 years old choose Cartoon Network (25%) and Boomerang (17%) while older children (10-13 year olds) watch Fox8 (26%) which is slightly more popular than the Disney Channel (25%).


Pay TV Channels Young Australians Especially Choose to Watch


Source: Roy Morgan Young Australian Survey, July 2009 – June 2010, n=2,983.


Michael Duncan, Industry Director – Agencies, Roy Morgan Research, says:

“Both Nickelodeon and Disney have a broad appeal amongst Young Australians aged 6 to 13, whereas the cartoon dominated programming of Cartoon Network and Boomerang appeal is much stronger with children 6-9. FOX8 is more specifically targeted to 16-39’s but they maintain a high appeal amongst 10-13 year olds.

“The importance of these channels remains very significant to the Pay TV operators. They provide an excellent advertising revenue stream and just as importantly a key reason for many parents to become Pay TV subscribers.

“With more than 40% of the Australian population 14+ either intending to buy a new TV in the next 12 months or having bought one in the last 12 months, Australians’ of all ages are looking for a better experience watching TV during their leisure time.”

Click here for more information and to purchase the complete Understanding Young Australians report.

This report will help you understand Young Australians. This report provides insight into Young Australians (6 - 13) comparing what they think, their activities, media consumption, financial status, retail activity and mobile phone uptake and use in 2008 to 2010.


For more details contact:

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