For November, there was also an estimated 2,190,000 Australians intending to buy a new car in the next 4 years. This is down slightly on the previous month, but above the long-term average² for the seventh consecutive month.


New Car Buying Intention


Source: Roy Morgan Single Source (Australia): January 2002 – November 2010, n=490,793 (average monthly sample n=4,587). 1Short Term Average = One year new car buying intention, January 2002 - November 2010.
²Long Term Average = Four year new car buying intention, January 2002 – November 2010.


Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“The Automotive market continues to have strong results. Most important to the industry are short term intentions, which have grown for three consecutive months, remaining well above the average* and indicating growing demand for the coming year.

“Short term intentions to buy a new car grew from 685,000 in the previous month, to 709,000 in November. This growth was driven by Passenger cars and the medium SUV segments for the month.

“At a brand level, the latest growth in short term intentions was driven by Holden, Volkswagen and Honda. Holden alone accounted for 18% of future short term car buyer intentions.

"The complete Roy Morgan Automotive Leading Indicators Report delivers detailed coverage of the health of the Australian automotive market.”

Click here to purchase detailed profiles of Intending New Car Buyers or the Roy Morgan Automotive Leading Indicators Report - which provides an understanding of those people who are intending to buy a new vehicle and outlines whether they are going to purchase new or used and which brands and segments they are intending to purchase.


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