The latest Roy Morgan Retail Satisfaction report shows the two budget stores, Spendless Shoes (83%) and Payless Shoes (82%) are in third and fourth place and below the market average but ahead of Betts/Betts Kids (81%) and Mathers (75%).
Satisfaction* with Shoe Stores
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Source: Roy Morgan Single Source (Australia): October 2009 - September 2010. Sample: Total purchased from shoe store in the last 4 weeks n=2,031. N.B. Total Shoe stores include only the stores shown. *Satisfaction Rating based on respondents who were “Very satisfied” or “Fairly satisfied” with each store bought from in the last 4 weeks.
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“The Athlete’s Foot has the highest customer satisfaction rating of all retail store categories but is now being challenged by Williams the Shoemen.
“Despite an impressive five percentage point uplift in customer satisfaction in the September quarter, Williams the Shoemen still ranks behind The Athlete’s Foot by one percentage point, the closest any of the shoe stores have been to The Athletes Foot in more than a year.
“Over the last 12 months there have been some major changes in shoe store customer satisfaction. A year ago the six shoe stores measured were only separated by less than 2% points whereas currently this has increased to around 16% points.
“The below average stores will need to improve substantially to remain competitive.”
Click here for more information or to purchase the complete Non Food Retailer Customer Satisfaction Report.
This report provides a ranking of satisfaction among all of the stores measured and looks at long and short term trends for overall customer satisfaction, at the category level and then at the individual store level.
Click here to access an extensive range of Retail Store Customer Profiles.
These profiles provide a broad understanding of the target audience, in terms of demographics, attitudes, activities and media usage in Australia.
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