Participation in most types of gambling has gradually declined over the last seven years. Lottery/scratch tickets are the most popular type of gambling, with participation at 53% in the 12 months to September 2010, down from 56% in September 2009. Poker machines participation is 23%, down from 25% in September 2009. After a long decline, betting has remained steady since September 2009 at 15%. Keno (8%) and Casino table games (4%) have remained unchanged since September 2009.


Gambled in Last Three Months


Source: Roy Morgan Single Source, October 2002 – September 2010, average annual sample size n=21,381.


Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:

“Participation has continued to decline in recent years for all forms of gambling except for betting.  The growing popularity of internet betting has meant that betting overall has stabilised over the past eighteen months.

“The convenience and ease of online gambling has contributed to its success.  Online bettors are more likely than the average bettor to be male, they tend to gamble more often and spend more than other bettors.”

The Roy Morgan Research Online Store contains a profile of Online Bettors in the last 3 months – examining the demographics, attitudes, activities and media consumption of this group. Click here to view and purchase our online store profile “Online Bettors."

Click here to view and purchase other gambling reports and profiles available.


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