For October, there was also an estimated 2,202,000 Australians intending to buy a new car in the next 4 years. This is an improvement on the previous month and the sixth consecutive month above the long-term average².


New Car Buying Intention


Source: Roy Morgan Single Source (Australia): January 2002 – October 2010, n=486,490 (average monthly sample n=4,590).
¹Short Term Average = One year new car buying intention, January 2002 - October 2010
²Long Term Average = Four year new car buying intention, January 2002 - October 2010


Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“The positive news continues for the Automotive Industry, with short term intentions now well above the average of the past 4 years and the best result since well before the global financial crisis.

“Short term intentions to buy a new car grew from 615,000 in the previous month, to 685,000 in October. This growth was driven by the Compact SUV segment, and the Light Commercial segment (for private buyers) however Passenger cars declined slightly from the previous month.

“At a brand level, the latest growth in short term intentions was driven by Hyundai with almost 7% of future car buying intenders.  Subaru and Ford also improved significantly.

“The complete Roy Morgan Automotive Leading Indicators Report, which is now available for purchase, delivers detailed coverage of the health of the Australian automotive market.”
 

Click here to purcahse detailed profiles of Intending New Car Buyers or the Roy Morgan Automotive Leading Indicators Report - which provides an understanding of those people who are intending to buy a new vehicle and outlines whether they are going to purchase new or used and which brands and segments they are intending to purchase.


For more details contact:

info@roymorganonlinestore.com