The growing use of the Internet to book a holiday (39%, up from 28% in June 2007) is paralleled by a decline in booking via the telephone and booking in person. Booking a holiday by telephone was 25% in the 12 months to September 2010, down from 29% in the 12 months to June 2007. Booking in person is 17%, down from 20%.
Methods used to book last holiday destination
Source: Roy Morgan Single Source, July 2006 – September 2010, 12 monthly moving average, sample size n=14,156 *Respondents are able to choose multiple responses.
Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:
“With Australians becoming more comfortable and familiar with purchasing items via the Internet they are increasingly choosing this more convenient and cheaper option for booking holidays. As a result retail travel agencies are losing market share, with many people choosing to either book directly via airline and accommodation websites or to book through online-only booking websites such as Webjet.com.au and Wotif.com.”
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