Toyota dominates total intentions; the brand has four of the top seven most intended SUV models. Consumer intentions for SUVs have seen strong growth since the middle of 2009.


New vehicle buying intention – next 4 years


Source: Roy Morgan Single Source (Australia) 12MMA, September 2004 – August 2010 (12 month average, n = 6,192).


Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“Growth in SUV intentions has continued despite fuel prices remaining relatively high and recent interest rate rises. Our new car buyer intentions data reveals why consumers still prefer SUVs over other vehicle types - space and seating flexibility (77% of SUV intenders), the option of a diesel engine (69%), a car that’s suitable for carrying children (61%) and safety as a number one concern (82%) are the leading reasons for the SUV intention.

“However, fuel efficiency is considered more important than high performance for 89% of SUV intenders. Fortunately, for SUV drivers the large number of four cylinder engines available, or diesel options, can appease these concerns.”

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