Domestic holiday intentions are up, but overseas are down. Intention to holiday in Australia on the next trip in the next 12 months is 57.9% in the September 2010 quarter, up from 56.8% in the September 2009 quarter. Intention to go overseas on the next holiday in the next 12 months is 8.2% in the September 2010 quarter, marginally down from 8.6% in the September 2009 quarter.


Intention to take a holiday in the next 12 months


Source: Roy Morgan Single Source (July 2005 – September 2010, average sample per quarter n=5,295).
A small percentage can’t say whether their next trip will be overseas or domestic.
Some holiday intenders cannot nominate where they will be going on their next holiday. As a result, the percentages shown as intending to go overseas or domestic on their next holiday do not add to the total intenders.


Jane Ianniello, International Director of Tourism, Travel & Leisure, Roy Morgan Research, says:

“Intention to take a holiday has rebounded since the end of the Global Financial Crisis (GFC) and is now at its highest level for the September quarter in six years. It is interesting that intention to take a domestic holiday is increasing whereas intention to take an international holiday is slightly down on last year - despite a strong Australian dollar. Although overall consumer confidence has rebounded since the Global Financial Crisis (GFC), Australians are facing the possibility of higher interest rates in the near future and an associated increase in the mortgage stress. A cheaper domestic holiday may be a safer bet than an overseas one.”

Click here to purchase the complete Holiday Travel Intention Leading Indicators Report. This report provides information on overall intention to take a holiday or leisure trip (next 12 months) as well as whether the next holiday/leisure trip in the next 12 months will be overseas or domestic.

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