Proportion Paying for Alternative Health Services


Source: Roy Morgan Single Source (Australia) April 2000 – March 2010, 12 month moving averages Australians aged 14+, n=21,136.


The increased use of alternative health services (e.g. naturopathy, massage, acupuncture) has been driven largely by women, 12% of whom (an estimated 1,087,000 women) reported paying for services in the year ending March 2010. Ten years ago the proportion was 8.4%, estimated at 663,000 women.


Women by age group Paying for Alternative Health Services: 2001 vs. 2010


Source: Roy Morgan Single Source (Australia) April 2000- March 2001 n= 14,390 & April 2009- March 2010, n=10,768.


Nick Williams, Healthcare Consumer Consultant, Roy Morgan Research, says:

“The rising trend in the number of Australians paying for alternative health services is most evident amongst women aged between 25 and 64, particularly amongst the higher socio economic groups. Aspirations to wellness underpin the growth of a valuable nutraceutical market, where an array of complimentary medicines is being positioned to match consumer needs.”

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