The number of Australians intending to buy a new car in the next four years is 2,189,000. This figure remains relatively unchanged from the June 2010 figure of 2,190,000, with both months well above the long term average of 2,053,000*.


New Car Buying Intention


Source: Roy Morgan Single Source (Australia); January 2002 – July 2010, n=473,274 (average monthly sample n=4,595). *Short & Long Term Average = January 2002 – July 2010.


Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“For the second consecutive month, short-term new car buying intention has decreased by close to 10%, suggesting the second half of 2010 may not be as strong as the first. This result is somewhat surprising given consumer confidence levels are marginally up in July coinciding with the RBA July 6 decision to the leave the cash rate unchanged.

“The decline in short-term Intention has been driven by Victorians, with almost 70,000 fewer Victorians intending to purchase a new car in the next year. All the other major states posted gains from June to July, emphasising Victoria’s monthly position.

“Long-term Intentions are comparatively higher than at this time last year when many consumers were feeling the heat of the GFC. Currently, long-term Intention is above average and stable over the previous two months, indicating private buyers are returning to the market.

“The complete Roy Morgan Automotive Leading Indicators Report, which is now available for purchase, delivers detailed coverage of the health of the Australian automotive market.”

Click here to purchase detailed Roy Morgan Target Profiles of Intending New Car Buyers or the Roy Morgan Automotive Leading Indicators Report - which provides an understanding of those people who are intending to buy a new vehicle and outlines whether they are going to purchase new or used and which brands and segments they are intending to purchase.


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