Both domestic and overseas holiday intentions are up. Intention to stay in Australia on the next holiday in the next 12 months is 56.6% in the June 2010 quarter, up from 56.2% in the June 2009 quarter. Intention to go overseas on the next holiday in the next 12 months is 8.5% in the June 2010 quarter, up from 7.8% in the June 2009 quarter.


Intention to take a holiday in the next 12 months


Source: Roy Morgan Single Source (April - June 2008 n= 5,175, April – June 2009 n= 4,836 and April – June 2010 n= 4,874). A small percentage can’t say whether their next trip will be overseas or domestic.


Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:

“Although the percentage of Australians intending to go overseas on their next holiday has increased steadily since late 2003, it is only in the past few years that the percentage intending to holiday in Australia has rebounded after a steady decline from early 2004 to mid 2008. The good news for the state and territory governments is that intention to take an interstate holiday has increased substantially in the last year.”
 

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