Dymocks (90.4%) are the leader in customer satisfaction over the other book store retailers, ahead of Borders (90%), Angus & Robertson (88.4%) and Collins (86.4%).


Satisfaction* with Book Stores


Source: Roy Morgan Single Source July 2009 - June 2010. Total bought from one or more book store(s) in the last 4 weeks (aged 14+) n=3,324. N.B. Total book stores includes only the stores shown. *Satisfaction Rating based on respondents who were “Very satisfied” or “Fairly satisfied” with each store bought from in the last 4 weeks.


George Pesutto, Industry Director - Consumer Products, Roy Morgan Research, says:

“Dymocks have taken the top spot for satisfaction in the books stores category from Borders, a position they have not seen since the March 2009 results when the book store retailer was the number one store in that quarter. But with only half a percentage point that now separates these two stores, it may well be a short chapter again.

“Angus & Robertson fell short of satisfying nine out of ten of their customers. However, they performed better than Collins bookstore, which ranked bottom of the book stores for satisfaction.”
 

Click here to purchase a a detailed Roy Morgan Report ranking 80 Australian Non-Food Retailers by Customer Satisfaction (including trends in satisfaction over 5 years) & click here to purchase detailed Roy Morgan Target Profiles of the customers of Major Retailers in Australia.


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