In the shorter term, that is within the next 12 months, 600,000 Australians intend to buy a new car which is a return to the long term average volume.


New Car Buying Intention


Source: Roy Morgan Single Source (Australia); January 2002 – June 2010, n=469,174 (average monthly sample n=4,599). * Long Term Average = January 2002 – June 2010.


Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“Long term new car buying intentions are up in June 2010, coinciding with record June car sales. These gains also correspond with an increase in consumer confidence, potentially influenced by the RBA’s June 1 decision to leave the cash rate unchanged.

“The strongest long term intention gains are being experienced by the mid-volume importers, with Mazda, Honda and Volkswagen leading the way. This is a particularly good result for Mazda, posting their highest monthly intention result since mid 2009 – with approximately 50% of people wanting a new Mazda opting for the popular Mazda3.

“Of note though, the number of people intending a luxury vehicle has declined, with only BMW returning positive June gains in both long and short term intention.

“The complete Roy Morgan Automotive Leading Indicators Report, which is now available for purchase, delivers detailed coverage of the health of the Australian automotive market.”

Click here to purchase detailed Target Profiles of Intending New Car Buyers or the Roy Morgan Automotive Leading Indicators Report - which provides an understanding of those people who are intending to buy a new vehicle and outlines whether they are going to purchase new or used and which brands and segments they are intending to purchase.


For more details contact:

info@roymorganonlinestore.com