The report found Jacqui E led customer satisfaction with 93.5% of its customers either very satisfied or fairly satisfied, followed by Bras N Things (90.7%), Katies (90.3%), Sportsgirl (90.0%) and Rockmans (89.5%).


Satisfaction* with Clothing Stores


Source: Roy Morgan Single Source April 2009 - March 2010.
Base: Total bought from one or more clothing store(s) in the last 4 weeks (aged 14+) n=5,118. N.B. Total Clothing stores includes only the stores shown. *Satisfaction Rating based on respondents who were “very satisfied” or “fairly satisfied” with each store bought from in the last 4 weeks.


George Pesutto, Industry Director - Consumer Products, Roy Morgan Research, says:

“In the highly competitive category of clothing store retailers, the Just Group’s Jacqui E chain comes out on top for satisfying more of their customers than any other clothing store.

“With a further three stores recording ninety percent or higher satisfaction ratings, and the average for the category at eighty eight percent, the majority of stores have exceptionally high levels of customer satisfaction.

“By contrast the store with the lowest customer satisfaction is also part of the Just Group, with the retailer Just Jeans more than ten percentage points below that of sister group Jacqui E.”
 

Click here to purchase a detailed report ranking 80 Australian Non-Food Retailers by Customer Satisfaction (including trends in satisfaction over 5 years) or for detailed Roy Morgan profiles of the customers of Major Retailers in Australia.

Click here to purchase detailed Target Profiles available of customers of these stores.


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