1130 - More than two million Australians use their mobile phone to access the Internet

15/07/2010

An estimated 13% of Australians (2.25 million) have participated in some type of online activity using their mobile phone in an average four week period, up from 8% in 2008, according to the latest Roy Morgan Research data.

Source: Roy Morgan Research, April 2007 – March 2008, n = 21,061; April 2009 – March 2010, n = 18,892.

The top 10 mobile phone internet activities participated in by Australians 14+ years old, in the 12 months to March 2010 are: Email (5%), Social networking (5%), General browsing/surfing (4%), Weather (3%), Instant Messaging (2%), Checked bank account balances (2%), Maps or directions (2%), Downloaded software (2%) and Conducted banking transactions online and Streamed video (both 1%).

Mobile phone internet activities:	% of All Australians 14+ years old
Email	5%
Social networking (eg. Facebook, MySpace)	5%
General browsing/surfing	4%
Weather	3%
Instant Messaging (eg. Yahoo! Messenger)	2%
Checked bank account balances	2%
Maps or directions	2%
Downloaded software	2%
Conducted banking transactions online	1%
Streamed video (eg. YouTube)	1%

12 month average of activity in the last 4 weeks Source: Roy Morgan Research, April 2009 – March 2010, n = 18,892.

In 2008 the top three activities participated in via mobiles in the last 4 weeks were email, general browsing/surfing, and instant messaging. The top ten also included downloading ringtones, sport, downloading games and paying bills online which are no longer in the top 10.

Andrew Braun, Roy Morgan Research Director of Mobile, Internet & Technology, says:

“The launch of the iPhone in Australia in July 2008 with its large touch screen and cost-effective internet data plans has contributed to the number of Australians now finding it easier to use their mobile phone to access the internet. It will be interesting to see how this market evolves with the growing number of smartphones from all the major handset companies.”

Roy Morgan Research has recently released a profile report on People who have undertaken Internet Activities via Mobile Phone on our online store. This profile provides a broad understanding on people who have undertaken Internet Activities via Mobile Phone in terms of demographics, attitudes, activities and media usage.

Visit the Roy Morgan Online Store to access an extensive range of Media profiles, and website visitors including Twitter and Facebook.

For more details contact:

info@roymorganonlinestore.com