TAB agencies or outlets are still the most popular method of betting at March 2010, with 11.4% of Australians stating that they usually bet at a TAB agency or outlet, down from 13.6% at December 2002.  A small and declining percentage usually place a bet using an on-course tote or bookmaker – only 1.9% in the twelve months to March 2010, down from 2.6% in December 2002.


Where usually place bets


Please note that these percentages are based on where usually place bet in last three months.


Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:

“A small but increasing percentage of Australians are betting via the internet. By contrast TAB agencies/outlets and on-course tote or bookmakers are becoming less popular.

“Online bettors are more likely than the average bettor to be male.  They tend to gamble more often and spend more than other bettors.”


Roy Morgan Research has recently released a report on our online store on Current and Future Trends Driving Australia’s Gambling Sector. The online store also contains a profile of Online Bettors in the last 3 months – examining the demographics, attitudes, activities and media consumption of this group.

Click here to purchase our “Current and Future Trends Driving Australia’s Gambling Sector” Report and Click here to purchase our Roy Morgan Online store profile “Online Bettors."

Click here to purchase other gambling reports and profiles available.


For more details contact:

info@roymorganonlinestore.com