Home Hardware (89.3%) is the clear leader in customer satisfaction over the other major hardware stores, ahead of Bunnings (86.0%), Mitre 10 (85.6%) and True Value Hardware (83.7%).


Satisfaction* with Hardware Stores – 12 months to March ‘10


Source: Roy Morgan Single Source April 2009 - March 2010. Total bought from one or more hardware store(s) in the last 4 weeks (aged 14+) n=10,660. N.B. Total hardware stores includes only the stores shown. *Satisfaction Rating based on respondents who were “Very satisfied” or “Fairly satisfied” with each store bought from in the last 4 weeks.


George Pesutto, Industry Director - Consumer Products, Roy Morgan Research, says:

“The gap between the top store Home Hardware and Bunnings has increased over the last 12 months. With no increases seen from hardware giant Bunnings, it’s entirely due to Home Hardware now satisfying more of their customers.

“Interestingly, a year ago all four stores were within just two percentage points of each other, the latest satisfaction results now revealing this has opened up considerably with more than five percentage points separating the top and bottom performing hardware stores.”


Click here to purchase a report ranking 80 Australian Non-Food Retailers by Customer Satisfaction (including trends in satisfaction over 5 years) or for detailed Roy Morgan Target Profiles of the customers of Major Retailers in Australia.

Click here to view Target Profiles available of customers of these stores.


For more details contact:

info@roymorganonlinestore.com