Of the other sports retailers measured Rebel Sport came in second with 84.4% of customers satisfied (down by 0.3% points from the 12 months to December ’09) and Sportsco was third with 77.3% (down 4.2% points), almost 9% points behind Sports Power.


Satisfaction* with Sports Stores – 12 months to March ‘10


Source: Roy Morgan Single Source April 2009 - March 2010. Total bought from one or more sports store(s) in the last 4 weeks (aged 14+) n=1,103. N.B. Total Sports stores includes only the stores shown. *Satisfaction Rating based on respondents who were “very satisfied” or “fairly satisfied” with each store bought from in the last 4 weeks.


Norman Morris, Industry Communication Director, Roy Morgan Research, says:

“Sports Power is now narrowly ahead of its competitors in terms of customer satisfaction due mainly to the dramatic drop by Sportsco which has fallen from clear leader in mid 2009 to last place currently.

"Rebel Sport has performed consistently over the last few years and is generally around the average in terms of customer satisfaction.”


Click here to purchase a report ranking 80 Australian Non-Food Retailers by Customer Satisfaction (including trends in satisfaction over 5 years) or for detailed Roy Morgan Target Profiles of the customers of Major Retailers in Australia.

Click here to purchase Target Profiles available of customers of these stores visit Roy Morgan Online Store.


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