For the year ended May 2010, 88.8% of Australians who stayed at an Intercontinental hotel were either ‘very’ or ‘fairly’ satisfied, followed by 88.6% for Mantra, 88.5% for Crowne Plaza, 87.9% for Marriott and 87.2% for Hilton.

Hotels/Resorts Customer Satisfaction – Top 5


Source: Roy Morgan Single Source (July 2007 - May 2010). Total stayed at a hotel or resort in the last 12 months n=23,123. “% satisfied” is the proportion of all customers who are “Very” or “Fairly” satisfied with that hotel or resort (on a five point scale).


Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:

“Roy Morgan Single Source shows that premium hotel and resort brands have lower patronage levels but receive the highest satisfaction ratings.  Intercontinental is maintaining a narrow lead on other premium hotels and resorts, but Crowne Plaza, Marriott, and Hilton have all significantly improved their satisfaction ratings over the past two years.”


Click here to purchase the complete Hotels and Resorts Customer Satisfaction March 2010 quarterly report.

This report covers 27 hotel brands and is a vital tool for any business associated with the Travel and Tourism industry. This report provides information on both patronage levels as well as overall satisfaction with last stay at a hotel. It enables a hotel or resort chain to compare their overall performance with their competitors as well as tracking their performance over time.

Click here to access an extensive range of Travel and Tourism Reports or detailed profiles of Travel Booking Methods & Travel Website visitors.


For more details contact:

info@roymorganonlinestore.com