The report found The Reject Shop led customer satisfaction with 81.9% of its customers either very satisfied or fairly satisfied, followed by Sam’s Warehouse (80.3%), Crazy Clark’s (78.5%), Go-Lo (77.3%) and Dimmeys/Forges (74.4%) rounding out the stores reported in the bargain stores section of the report.


Satisfaction* with Bargain Stores – 12 months to March 2010


Source: Roy Morgan Single Source April 2009 - March 2010 (n=18,929). *Satisfaction Rating based on respondents who were “very satisfied” or “Fairly satisfied” with each store bought from in the last 4 weeks.


George Pesutto, Industry Director - Consumer Products, Roy Morgan Research, says:

“The latest customer satisfaction results continue to position The Reject Shop above all other bargain stores, with Sam’s Warehouse the only other store satisfying more than eight out of ten of their customers.

“The report also reveals a steady downward trend in overall customer satisfaction for all the bargain stores over the last 12 months despite the number of customers shopping there remaining unchanged. Furthermore, with bargain store satisfaction being the lowest of all the categories in the report, it’s clear that bargain store shoppers continue to shop there even though they are not as satisfied as customers at most other retailers.”

Click here to purchase a report ranking 80 Australian Non-Food Retailers by Customer Satisfaction (including trends in satisfaction over 5 years) and for detailed Roy Morgan profiles of the customers of major retailers in Australia.

Click here to purchase Roy Morgan Target Profiles available of customers of these stores.


For more details contact:

info@roymorganonlinestore.com