For the eleven months to May 2010, 90% of Australians who took a flight with Air New Zealand in the last 12 months were ‘very’ or ‘fairly’ satisfied, compared with 89% for Singapore Airlines, 87% for Etihad Airways and 86% for Emirates. Although only 80% of Qantas customers on international flights were satisfied, this was still above the industry average (74%) for the period.


Satisfaction with International Airlines used in last 12 months


Note: Roy Morgan Research Airline Monitor measures 19 International Airlines Satisfaction, this chart does not show all of the Airlines measured.


Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:

“Traditional carriers that offer a full service tend to have much higher satisfaction ratings than low-cost carriers. Although Qantas is only eighth in terms of customer satisfaction ranking, it is still higher than the average satisfaction for International airlines. Tiger Airways has the lowest rating of the low cost carriers with only 34% satisfied. Even though Tiger Airways and other low cost carriers such as AirAsiaX and Jetstar have relatively low satisfaction ratings they have still maintained their market share.”

Roy Morgan Research has recently released a quarterly report on both international and domestic airline satisfaction on our online store. The store also contains profiles of patrons of international and domestic airlines by business and holiday/leisure; these profiles provide a broad understanding of the target audience in terms of demographics, attitudes, activities and media usage.

Click here to purchase our detailed Airline Satisfaction Report and Air Travellers Profiles.

Click here to view other Roy Morgan Tourism Reports and Profiles available.


For more details contact:

info@roymorganonlinestore.com