.aspx)
Of 9 commercials tested by the Roy Morgan Reactor, Qantas, Optus and Powerade were most favoured, but none really resonated with their audience. Nike failed to get a reaction, but Rebel turned the audience off with their hard sell ad.
.aspx)
The Reactor graph and results are based on reaction from over 100 Roy Morgan Oz Panel respondents as they watched the commercials online in their own houses and reacted in real time.
On the Reactor scale of 0-100, the highest score achieved for any commercial was 66.8 for Qantas. The maximum score achieved in the Optus commercial was 62.9 and the maximum score achieved in the Powerade commercial was 60.9.
However Powerade scored the highest average Reactor score at 58.8 ahead of Optus at 58.3 and Qantas at 57.8.
|
|
Mean
|
Max
|
Min
|
|
Nike
|
50.0
|
51.8
|
48.7
|
|
Powerade
|
58.8
|
60.9
|
49.9
|
|
Qantas
|
57.8
|
66.2
|
50.4
|
|
Rebel
|
39.5
|
51.9
|
34.9
|
|
Hyundai
|
51.1
|
54.4
|
48.4
|
|
Visa
|
53.3
|
57.3
|
49.5
|
|
McDonalds
|
45.2
|
49.5
|
42.1
|
|
Optus
|
58.3
|
62.9
|
49.4
|
|
Sony Bravia
|
51.5
|
52.8
|
50.5
|
Readers can view the commercials and their Online Reactor results here:
The Interactive Reactor Report can be downloaded from this link. Readers can download, extract the ‘WorldCup’ folder and view the 9 TVCs with selectable graphs eg males Vs females by double-clicking on the ‘Reactor’ icon in the folder.
Click here to purchase detailed FIFA World Cup Viewer Profiles.
Click here to view other Sport viewer profiles available.
For more details contact:
info@roymorganonlinestore.com