The same period also saw long term new car buying intention rise, with 2,073,000 Australians intending to buy in the next four years; up from 2,049,000 in April 2010.


New Car Buying Intention


Source: Roy Morgan Single Source (Australia); January 2002 – May 2010 n=464,973 (average monthly sample n=4,603).  * Long Term Average = January 2002 – May 2010.


Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“After a recent decline in short and long term new car buying intention, both measures returned positive results in May.

“Mitsubishi and Toyota both recovered from below average results in April, with Mitsubishi posting the strongest percentage gain and Toyota the strongest volume increase in long term new car buying intention amongst the top 10 brands.

“Of particular note, for the first time Hyundai surpassed 100,000 people intending to buy, of those more than 60% intend to purchase in the next 12 months. These figures coincide with a number of new model launches for Hyundai, including the ix35, i45 and i20 later this year, building on the brand’s increasingly popular portfolio of models including the well regarded Getz and i30.

“The complete Roy Morgan Automotive Leading Indicators Report, which is now available for purchase, delivers detailed coverage of the health of the Australian automotive market.”

Click here to purchase the latest detailed profiles of Intending New Car Buyers or here for the Roy Morgan Automotive Leading Indicators Report - which provides an understanding of those people who are intending to buy a new vehicle and outlines whether they are going to purchase new or used and which brands and segments they are intending to purchase.


For more details contact:

info@roymorganonlinestore.com