Both domestic and overseas holiday intention is marginally up. Intention to stay in Australia on the next holiday in the next 12 months is 56.4% in the April 2010 quarter, up from 56.1% in the April 2009 quarter. Intention to go overseas on the next holiday in the next 12 months is 8.1% in the April 2010 quarter, up from 7.7% in the April 2009 quarter  (a small percentage can’t say whether their next trip will be overseas or domestic).


Intention to take a holiday in the next 12 months


Source: Roy Morgan Single Source (February - April 2008 n= 5,400, February - April 2009 n= 4,983 and February - April 2010 n= 5,070).

Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:

“With consumer confidence at a higher level than last year more Australians are intending to take a holiday in the next 12 months. The good news for the Australian tourism industry is that intention has increased for domestic holidays which may herald a recovery of the languishing domestic market.”

Click here to purchase the detailed Roy Morgan Holiday Leading Indicators Report.

This report provides information on overall intention to take a holiday or leisure trip (next 12 months) as well as whether the next holiday/leisure trip in the next 12 months will be overseas or domestic.

Click here to view other Roy Morgan Tourism Reports and Target Profiles available.


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