When communicating to consumers, the message has to be accessible, and ideally – relevant. In the case of mail and email, in order for the item to be read, it needs to be received/accessed first.

Chart 1: Received addressed mail vs accessed email




Australians still view mail – especially addressed mail, positively. The majority, 57% of Australians 18+, agree “Mail addressed to me personally is not junk mail” and 71% agree “Mail has distinct advantages over email.” However, only 29% would be happy to receive email advertising that is relevant to them.

Chart 2: Attitudes to mail and email




Norman Morris, Industry Communications Director at Roy Morgan Research, says:

“Despite the pervasive nature of emails and the Internet, the fact that 84% of Australians 18+ have received addressed mail in the last 7 days, as well as their positive disposition toward mail, demonstrates the need for marketers to continue to have a multi-channel approach to advertising and communications.”


Roy Morgan Research has many profiles and reports available on the Roy Morgan Online Store.

All Target Profiles on the Roy Morgan Online Store contain information on addressed mail readership as part of the standard profile - available to look at here.


For more details contact:

info@roymorganonlinestore.com