Hotels/ Resorts Customer Satisfaction - Top 5


Source: Roy Morgan Single Source (July 2007 - April 2010). Total stayed at a hotel or resort in the last 12 months n=22,493.
“% satisfied” is the proportion of all customers who are “Very” or “Fairly” satisfied with that hotel or resort (on a five point scale).


Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:

“Roy Morgan Single Source shows that premium hotel and resort brands have lower patronage levels but receive the highest satisfaction ratings.  Intercontinental has a narrow lead on other premium hotels and resorts.”


Click here to purchase the complete March 2010 Hotels and Resorts Customer Satisfaction Report Quarterly Report.

This report covers 27 hotel brands and is a vital tool for any business associated with the Travel and Tourism industry. This report provides information on both patronage levels as well as overall satisfaction with last stay at a hotel. It enables a hotel or resort chain to compare their overall performance with their competitors as well as tracking their performance over time.


The Roy Morgan Online Store provides an extensive range of Travel and Tourism Reports,  or detailed Target Profiles of Travel Booking Methods and Travel Website Visitors.


For more details contact:

info@roymorganonlinestore.com