The number of Australian’s intending to buy a new car in the next four years is 2,049,000. This is also down on the March 2010 figure of 2,225,000.



Source: Roy Morgan Single Source (Australia); January 2002 — April 2010.
Base: Australians aged 14+ n=460,744 (average monthly sample n=4,654)
*Long Term Average = January 2002 — April 2010.
Short term = intention to buy new car in next 12 months, Long Term = Intention to buy new car in next four years.


Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“After several months of strong intention gains, both short and long term new car buying intentions are down sharply in April.

“This decrease coincides with a drop in consumer confidence and five consecutive interest rate rises to April 7, with the RBA suggesting further rises likely. The decline in new car buying intention in April has been greatest amongst those with a home mortgage, suggesting that interest rates are a key driver of new car buying intention.

“Mitsubishi and Toyota’s long term new car buying intention was hit hard, down substantially from March 2010.  However, Holden and Honda both had substantial gains, with Honda recording their highest monthly intention figure since April 2009.

“The complete Roy Morgan Automotive Leading Indicators Report, which is now available for purchase, delivers detailed coverage of the health of the Australian automotive market.”


Click here for detailed Roy Morgan Target Profiles of Intending New Car Buyers or the Roy Morgan Automotive Leading Indicators Report - which provides an understanding of those people who are intending to buy a new vehicle and outlines whether they are going to purchase new or used and which brands and segments they are intending to purchase.


For more details contact:

info@roymorganonlinestore.com