More than half of Generation Y have completed a tertiary qualification or are still studying at a tertiary institution (53%) with 45% of them currently in full time work.
Almost all Gen Y (95%) have accessed the internet in the last 4 weeks, with 80% having accessed a community or messaging site, such as Facebook, and 27% having bought, sold or shopped online in the last 4 weeks. 62% also agree that they ‘are always ready to try new and different products’ — higher than both Gen Z (58%) and Gen X (57%).
Generation Y Living Arrangements
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Source: Roy Morgan Single Source, April 2004 — March 2010. April 2009 - March 2010 n=10,318.
Michele Levine, CEO of Roy Morgan Research, says:
“Generation Y are entering a new stage in life, with most having left home and an increasing number having families. They are a growing sector of the workforce, with increasing purchasing power. Most are well-educated and willing to try new and different products. Generation Y has embraced the Internet, with most using social networking sites, and many of them buying goods and services over the Internet.”
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