Internode and iiNet lead in Internet Customer Satisfaction

19/05/2010
According to the latest Roy Morgan Internet Satisfaction Report Internode and iiNet are still the clear market leaders for customer satisfaction.
 

In the six months to February 2010, almost three out of four ISP customers (72.8%) were “Very Satisfied” or “Fairly Satisfied” with their Internet service provider.

In this period Internode and iiNet had the highest overall satisfaction, with 94.3% and 91.7% respectively. They were followed by Westnet (84.5%) and AAPT (82.7%).

Meanwhile, customer satisfaction with Telstra Bigpond is at 65.3%, 7.5% points below the Industry average.


Internet Customer Satisfaction


“% Satisfied” is the proportion of all customers who are “very” or “fairly” satisfied with their overall service with that Internet service provider for their home or additional connection (on a five point scale). Total industry figure excludes those who can’t say their Internet Service Provider.
Source: Roy Morgan Single Source (September 2009- February 2010); n= 9,233. Total gave Internet provider. n=6,486.


Norman Morris, Industry Communications Director Roy Morgan Research, commented:

“In the telecommunications industry we are seeing a significantly higher level of customers satisfied with their Internet service providers (72.8%) compared to mobile phone customers (67.9%). This result appears to be consistent with a higher number of complaints filed for mobile phone service than internet service with the Telecommunications Industry Ombudsman in the last quarter of 2009.”


Click here for a detailed “Roy Morgan Internet Service Provider Satisfaction Report” and detailed profiles of Customers of the Internet Service Providers,


For more details contact:

info@roymorganonlinestore.com

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