An estimated 9.5% of Australians (1.7 million) visited qantas.com.au at least once in the last 4 weeks, followed by virginblue.com.au (8.9%) and jetstar.com.au (8.8%).

Webjet.com.au is the most visited online-only travel booking website with 6.3% visiting it at least once in the last 4 weeks, followed closely by wotif.com (6.2%).


Travel websites visited in the last 4 weeks


Source: Roy Morgan Single Source, April 2009 — March 2010 (n=18,929).


Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:

“Australians are increasingly using airline websites for sourcing travel information and for booking holidays.  Airlines have replaced travel agents as the main method of booking a holiday, with those booking through an airline mainly using the internet. Online-only travel booking websites such as webjet.com.au and wotif.com are also gaining popularity as a method of booking holidays.

"Although many traditional bricks-and-mortar travel agents are losing ground in terms of holiday bookings, Flight Centre has established a strong online presence and is performing better than its competitors.”


Click here to purchase the Roy Morgan Market Indicator Report - Travel Agent Brand Health and Holiday Booking Trends.

The report examines how travel agents are performing relative to their competitors. It also shows how the Internet has changed the way Australians are booking their holiday and leisure travel.

Click here to view the many other Roy Morgan Tourism Reports and Profiles available.


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