In the year ended March 2010, 25.4% of Gen Y had taken at least one overseas holiday or leisure trip in the last 12 months, ahead of Baby Boomers (22.6%), Gen X (17.7%), Pre-Boomers (15.4%) and Gen Z (14.8%).

Gen Y is defined as Australians born between 1976 - 1990; Gen Z between 1991 - 2009; Gen X between 1961 - 1975; Baby Boomers between 1946 - 1960; and Pre-Boomers 1945 or earlier.



Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:

“As Generation Y of Australia age, move through the life stages, and become increasingly wealthy over the next decade they could potentially represent a larger proportion of tourism expenditure in Australia.  The challenge is that many of Gen Y are choosing an overseas holiday rather than a domestic one.

“Gen Y have diverse cultural backgrounds, but as a group they are highly educated and career minded. Roy Morgan Research has recently released a report on Gen Y Holiday and Leisure Trends which can assist tourism operators and destination marketers in understanding what motivates Gen Y, how they relate to the world, and how to communicate with them.” 

Click here to purchase our Roy Morgan Gen Y Holiday and Leisure Trends Report.

Click here to view other Roy Morgan Tourism Reports and Profiles available on the Online Store.


For more details contact:

info@roymorganonlinestore.com