Hotel Satisfaction Highest Amongst Intercontinental Patrons

11/05/2010
Patrons of Intercontinental hotels have a higher satisfaction rating than patrons of other hotel and resort brands, according to the latest Roy Morgan Research Single Source data.  For the year ended March 2010, 88.8% of Australians who stayed at an Intercontinental hotel were either ‘very’ or ‘fairly’ satisfied, followed by 87.5% for Mantra, 86.5% for Crowne Plaza, 86.0% for Marriott and 84.2% for Hilton.
 

Hotels/Resorts Customer Satisfaction — Top 5




Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:

“Roy Morgan Single Source shows that premium hotel and resort brands have lower patronage levels but receive the highest satisfaction ratings. Patronage of premium hotels and resorts is higher amongst business travellers than holiday and leisure travellers.”


Click here to purchase complete December 2009 Hotels & Resorts Customer Satisfaction Quarterly Report.

This report covers 27 hotel brands and is a vital tool for any business associated with the Travel and Tourism industry. This report provides information on both patronage levels as well as overall satisfaction with last stay at a hotel. It enables a hotel or resort chain to compare their overall performance with their competitors as well as tracking their performance over time.

The Roy Morgan Online Store has an extensive range of Travel and Tourism Reports, Detailed Profiles of Travel Booking Methods and Travel website visitors.


For more details contact:

info@roymorganonlinestore.com

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