Both domestic and overseas holiday intention is up. Intention to stay in Australia on the next holiday in the next 12 months is 57.7% in the March 2010 quarter, up from 56.8% in the March 2009 quarter. Intention to go overseas on the next holiday in the next 12 months is 8.5% in the March 2010 quarter; up from 7.0% in the March 2009 quarter^ (a small percentage can’t say whether their next trip will be overseas or domestic).


Intention to take a holiday in the next 12 months




Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:

“With increasing consumer confidence more Australians are intending to take a holiday in the next 12 months. The good news for the Australian tourism industry is that intention has increased for domestic holidays which may herald a recovery of the languishing domestic market.”

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