This is down from 33.0% of the population 30 years ago and down from 18.5% 12 months ago. Even though there has been an almost 50% reduction in the proportion of the population who smoke, due to overall population growth the number of smokers has decreased by only 400,000 in 30 years.

In 2009, 900,000 Australian adults or 5.6% smoked Roll Your Own cigarettes. However while that’s down from 7.2% 30 years ago, the actual number of roll your own smokers has increased from 700,000 to 900,000 since 1979.


Smoking Prevalence


Roy Morgan Single Source (Australia): January — December 2009. Sample: 49,376.


Michele Levine, CEO Roy Morgan Research, says:

“Australia has seen a steady decline in the prevalence of smoking over the last 30 years where now only 17.4% of Australian adults or 2.9 million people smoke factory made cigarettes. The 2.9 million smokers will now be paying an average of $7.56 extra per week for their cigarettes based on an average consumption of 15 cigarettes per day and an increase of $2.16 for a pack of 30.

“With the new tax on cigarettes the issue is whether smokers will quit or whether they will find the extra $7.56 each week. Another possibility is that smokers will shift from smoking factory made cigarettes to roll your own cigarettes or seek out their cigarettes from the illegal trade in tobacco.”
 

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